📊 Advertising Calculator
CPM Calculator
Calculate Cost Per Mille (CPM), total ad spend, or impressions for your advertising campaigns.
Enter Values
$
Total amount you spent on the ad campaign
👁
Total number of times your ad was shown
⚠️ Please fill in all required fields with valid positive numbers.
Result
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📘 What is CPM?
CPM stands for Cost Per Mille (mille = Latin for thousand). It represents how much an advertiser pays for every 1,000 impressions of their ad.
CPM is commonly used in display advertising, social media ads (Facebook, Instagram, YouTube), and programmatic advertising.
📐 CPM Formulas
| What to Find | Formula |
|---|---|
| CPM | (Total Cost ÷ Impressions) × 1,000 |
| Total Cost | (CPM × Impressions) ÷ 1,000 |
| Impressions | (Total Cost ÷ CPM) × 1,000 |
📊 Average CPM by Platform (2026)
| Platform | Average CPM |
|---|---|
| Google Display Network | $2 – $5 |
| Facebook / Instagram | $5 – $10 |
| YouTube | $4 – $10 |
| $30 – $60 | |
| Twitter / X | $3 – $8 |